Launch week is when small steps get forgotten: the test purchase, the follow-up email, the reply to a buyer’s question. This product launch checklist puts all 12 steps of a digital product launch into one fillable checklist, with three quick checks under every step, so you tick them off instead of trying to remember them.
The 12 launch steps
- Define your offer and its main promise
- Set your launch date and price
- Finish and test your product files
- Write your sales page copy
- Set up checkout and delivery
- Do a full test purchase yourself
- Prepare 5 pre-launch teaser posts
- Write your launch day email
- Write 2 follow-up emails
- Announce on all your channels
- Reply to every question within 24 hours
- Review results and collect testimonials
Why it works
- Checks like a pilot. Every step has three quick checks, a big done box, a date and notes: 36 checks in all.
- The steps people skip. Test purchases, follow-ups and testimonials are all on the list.
- The details done for you. A boarding-pass page for your offer, a test-purchase walk-through, 5 teaser posts, 3 launch emails, a buyer-questions log and a departure board for your dates.
- Tick it on any device. Fill it in on your phone, tablet or computer, or print it.
What is inside
- 14-page fillable PDF with 285 form fields: type on your phone, tablet or computer
- A separate print version, ready for paper
- 12 steps in four legs (prepare, launch, follow up, review), each with 3 checks, a date and notes
- Test purchase walk-through, teaser posts, launch emails, buyer-questions log, key dates, results and testimonials
- A post-launch review page
More from this line
Frequently asked questions
What format is it?
It comes in two versions: a 14-page fillable PDF you can type into on your phone, tablet or computer, and a separate print version. It is a checklist, not a workbook: twelve steps with quick checks, plus the pages that help you do them on launch week.
Do I need any special software?
No. Any free PDF reader opens it, and the tick boxes work on phone, tablet and computer. There is nothing to install and no subscription to manage.
How do I receive it after buying?
Instantly. Your download link appears right after checkout and is emailed to you as well, so you can start the same day.
Is this a one-time purchase?
Yes. You pay once and keep the file forever. No subscription and no recurring fees.
Can I share it or use it with clients?
Every download includes a personal-use license. For team or commercial use, email digibog@digibog.com and we will sort out the right license.
What if something goes wrong?
Every purchase is covered by a 30-day money-back guarantee. If it is not right for you, email digibog@digibog.com within 30 days with your order number and we will refund you in full, no reason needed. If your download does not work or you were charged twice, we fix it or refund you at any time. Full details are in our Refund Policy.
Rachid Ben Salah (verified owner) –
Excellent document—well-written, professional, and high quality. It provides great value, with clear and useful information that makes it worth having.